The holiday sales rush is thisclose and chances are you will be tempted to buy a new television with retailers expected to slash prices on several big-screen models. But even with the holiday discounts, there are other ways to ensure that you save money while buying a new set. In fact, I have five ways whether you’re buying a new TV during the holidays or any time.
What are they?
1. Buy Last Year’s Model
Retailers will often promote the latest sets, but take a look at those TVs gathering dust on the back shelf, or virtual back shelf if you’re shopping online. The difference in technology between a new TV and the previous year’s model is often very little. But the difference in price can be quite great, perhaps $300-500 on comparably-sized TVs. If you can find a 2019 model with a big discount, don’t hesitate even if it doesn’t have a new feature or two found in the 2020 version. It’s probably a feature you would rarely use anyway.
2. Do Some Comparison Shopping
Before going to the store, make a list of 5-7 TVs that you are most interested in. Check out their reviews at some respected web sites such as CNET.com, and then visit sites such as Amazon.com and Bestbuy.com to see their online prices. Then when you go to the store, you can compare a favored TV’s retail price with the online price. You might find a significant difference. If so, act accordingly.
(Note: The Amazon links are affiliate links: this site receives a small percentage of sales from Amazon affiliate links.)
3. Try to Wait For Big Store Sales
As noted earlier, retail stores offer significant TV discounts during special occasions such as Super Bowl week, Christmas, school graduation week, and the start of the NFL season. If you can wait until one of these events, you might save considerable money on certain sets. However, take note that some stores will discount a relatively small number of TVs to lure people in and then try to get them to buy more expensive models when they get there. (They also may carry a limited number of the discounted TVs.)
4. If You’re Buying a Small TV, Go With the Unknown Brand Name
I recommend that people almost always choose a well-respected brand name when buying a new TV. When you are spending hundreds of dollars (or more) on a new product, you want to make sure it’s a top-quality product, offering a great picture and sound. And over the years, companies such as Sony, Samsung, and LG have earned their reputations for making exceptional TVs.
However, there is one exception to this rule: If you are buying a less-expensive, small-screen TV, such as a 32-inch model, check out the prices on the unknown-brand models. The difference in picture quality on a 32-inch TV is minimal whether it’s a name brand or little-known brand. The reason is that because the screen is smaller, you really can’t tell much difference in the picture regardless of the technology used for the display. (This is not the case for bigger-screen TVs; the bigger the screen, the more obvious it becomes that the company making it took the time and money to do it right.)
So if you find a unknown brand 32-inch TV for $99 compared to the $149 for the known brand, don’t be afraid to go with the former.
5. Don’t Buy an Extended Warranty Or Expensive Cables
For years, electronics stores have boosted their profits by selling extended warranties to TV shoppers, sometimes using fear tactics to make people think their sets will fall apart the day after the manufacturer’s warranty expires.
But nearly every TV set comes with a one-year warranty on parts and a multiple-month warranty on labor. If the set is a lemon — ready to collapse into a thousand pieces with a single touch — you’ll find out shortly after you bring it home. And if that happens, your manufacturer’s warranty will cover any repairs.
Plus, some credit cards will extend a product’s warranty for an extra year for free. Check with your credit card company before buying a store’s extended warranty.
And, finally, TVs, even today’s sleeker flat-screen sets, are built to last. The number of sets that need repairs in the first few years are estimated to be around five percent. That’s not a high number. And, as we just noted, if your set does need a repair in the first year or two, it’s likely it will be covered by your manufacturer’s warranty plus your credit card’s warranty extension.
It’s also important to note that you should never buy expensive HDMI cables after you purchase the TV. The technology in TV cables is almost identical; one does not offer a better picture than another. So you can buy one under $20 without fear it will be ineffective, despite what the salesperson may say.
You can check out the latest TV sales here at Amazon.com.